Practice makes perfect sales.

I’ve often been frustrated with the lack of results of sales training. When I think back on it, what I was really missing was sales practice.

Focus on one thing that will change how you sell.

High wire artists are masters at focusing on one thing and they chose this, over anything else, to constantly improve. So the next time you sense your customer has a similar morbid fascination with your increasing potential to fall, it might be the perfect time to change your focus.

Beware of customer behavior predictions a.k.a. social media stats.

Even with screaming growth of next wave of internet and social media marketing tools, does this spell the end to Wal-Mart?

Missing the Man in the Gorilla Suit

How CRM is used may be the biggest culprit in blinding sales and management to identify real sales.

Why do your customers buy from you?

Companies might be missing out capitalizing on their customer ‘values‘ knowledge and how these drive the reasons they buy from them.

Ignore Search Engine Optimization (SEO)?

Contrary to what SEO firms and Google is selling, customers are not looking to buy only from companies with the highest SEO rankings.

Convincing vs. Selling

Convincing your contact he is on the right path takes a different process and strategy. Otherwise, by focusing solely on the pain, you might miss the most valuable opportunity of the interaction: a convincing relationship versus product education.

BuzzMail brings a new, unique and viral relationship tool to the consumer – to – consumer marketing grid. With it you can turn every fans email into a real time branding and marketing bonanza. The result: it delivers incredible viral…

Improve Projections: Rating System for Customer Commitment

Not unlike the logic behind a Credit Score, it pays off to have a formula that gauges and monitors the level of customer commitment.

This might seem obvious, but commitment is often misconstrued somewhere between your splatter of features and benefits…

1959 Cadillac and CRM Obsolescence

CRM has been around forever, like me. Ever ask yourself how we got here? What made CRM the darling child and a must have?  Why the colossal failures? Let’s take a step back to 1959.

Harley Earl, who for over…